Privacy Policy

Last Updated: January 2026

DrWhoFigures.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at drwhofigures.co.uk (the "Site"), including all related pages, subdomains, and associated services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, and other contact details you voluntarily provide when contacting us or subscribing to our newsletters.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Data: Information collected through cookies, pixels, and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, links clicked, and referring URLs.
• Affiliate Tracking Data: We track clicks and referrals to affiliate betting sites to measure campaign performance and commissions.

How We Use Information

We use collected information for the following purposes:

• Conducting analytics and understanding user behaviour on our Site.
• Affiliate tracking to ensure accurate commission attribution and fraud prevention.
• Improving Site functionality, content, and user experience.
• Sending marketing communications (with your consent where required).
• Responding to inquiries and customer support requests.
• Complying with legal obligations and investigating potential violations.

Cookie Policy

We use the following types of cookies on our Site:

• Essential Cookies: Necessary for Site functionality and security.
• Analytics Cookies: Used to understand user behaviour and Site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to affiliate betting sites and measure campaign performance.
• Marketing Cookies: Used for targeted advertising and retargeting.

Most web browsers allow you to control cookies through settings. You can opt-out of non-essential cookies at any time. However, disabling certain cookies may affect Site functionality. For more information, visit www.aboutcookies.org.

Third-Party Links

Our Site contains links to affiliate betting sites, including Ladbrokes and other casino and gambling operators. These third-party sites have their own privacy policies, and we are not responsible for their privacy practices. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your data (subject to legal obligations).
• Right to Restrict Processing: You can request limitation of how we use your data.
• Right to Data Portability: You can request your data in a portable format.
• Right to Object: You can object to our processing of your data for marketing and profiling purposes.
• Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Typically:

• Contact and marketing information is retained for up to 3 years or until you unsubscribe.
• Analytics and usage data is retained for up to 12 months.
• Affiliate tracking data is retained for up to 2 years for accounting and compliance purposes.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us at:

Email: [email protected]

We will respond to your request within 30 days of receipt, or as required by applicable law.

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes by updating the date at the top of this policy and, where required by law, obtaining your consent.